Communication strategy report Essay Example | Topics and Well Written Essays - 1750 words

Communication strategy report - Essay Example So, this report will include the kinds of crisis situation the 7-Eleven might face, the consequences of those crises, the need and rationale to develop a crisis-communication plan, an overview of that plan and finally a projection of cost and benefits for 7-Eleven. 7-Eleven was established by the Ito-Yokado group, with its first 7-11 store set up at Koto-ku, Tokyo in 1974. Actually the predecessor for the current 7-Eleven company or stores is an American retail company called Southland Corporation. In 1972 itself, Ito-Yokado group approached the Southland Corporation for the franchise of opening 7-Eleven convenience stores in Japan. After initially rejection, Southland gave the licensing agreement and thus its first store was opened in 1974 in Tokyo. However, in course of time, the situation changed upside down, with Ito-Yokado group acquiring 70% stake in the Southland itself, and thus all the 7-Eleven stores and its franchise rights came to the Ito-Yokado group, which only transformed into Seven & I Holdings Co. in 2005. Now, 7-Eleven is the â€Å"world’s largest operator, franchisor and licensor of convenience stores†, with more than 40,000 stores all over the world, including approximately 7,600 stores in the U.S. and Canada. (â€Å"About Us†). Crisis situations are problems or challenges, which happen in an organizational setup, and which could damage the organizational operations, creates bad image in the minds of the customer, putting the organisation under media and government scrutiny. â€Å"Any situation that is threatening or could threaten to harm people or property, seriously interrupt business, damage reputation or negatively impact share value† (Bernstein). Although, organizations can face many challenges in their every day operations, most of them are controlled within the organization. Only the ones, which directly affects its customers, the common public and environment, or may be illegal in nature and